Hello, I'm
Rachel
Nielsen!
and THIS IS MY
CREATIVE PORTFOLIO.
Recent work
Brand Identity for Dough Crazy
Video Marketing for Brighton Footgolf
Developed marketing campaigns and digital content for the business' website and social media channels.
A passion project that helps me nurture my creativity and become better at what I do.
Website Makeover for Hooray Health & Protection
Designed graphics to enhance the effectiveness of brand recognition.
About Me
I am a freelance content creator with a creative drive to transform client ideas into (fun)ctional and engaging digital media solutions. As a final year Drama and Film studies student, I am continuously inspired by contemporary performance and global cinema. I aim to pursue a career in digital marketing as I aspire to be someone who can integrate my analytical and creative background into strategic marketing projects.
Hooray Health & Protection are a team of UK based health and protection experts, providing honest advice, at a reasonable price, whilst keeping it as simple as possible.
What they were looking for:
I created a variety of fun templates for Hooray to customise and chose bold colours because the main aim of the graphics was for it to be fun, and engaging. I sourced emotive character illustrations (license obtained) to perfectly compliment the concept. The final fun look worked to engage and excite readers who would otherwise be stressed or overwhelmed when reading about health insurance!
I created 150+ graphics for their website revamp within 2 months.
Brighton Footgolf is a local sports and recreation business. They've taken the best elements of football and golf, and wrapped them up in one exciting package for the ultimate footgolf experience.
What they were looking for:
I pitched an idea for a one minute video whereby children and adult customers were asked to use one word to describe their experience at the venue. I worked closely with the marketing team to develop a plan. Finally, I executed the plan by approaching customers with a friendly attitude, filming them with their consent, and editing the clips together to communicate the joy of playing footgolf. The final video can be found on the website's home page and across all social media channels.
I interviewed 25+ customers and showed effective time management to complete within a week.
Brighton Footgolf
+ more collaborations
+ recommendation
Rachel really took our social media activity up a notch and created numerous fun posts and stories to share. For someone so timid and shy in personality, she was ferocious with getting customers to pose for the camera 📸
Keep that lovely smile 😀
- Richard -
(Brighton Footgolf Owner)
CLICK TO WATCH!
Dough Crazy is an imaginary business created by @briefclub on instagram. I enjoy taking part in their design briefs during my free time as they help me nurture my creativity and build my skills!
What they were looking for:
IMy favourite donut is a strawberry or banana glaze, so naturally I centred the brand kit around their colours. For the packaging I wanted it to encompass the vibrant experience of eating donuts so customers will want to show it off on social media - which would increase brand awareness. I came up with the marketing campaign "Let's get glazy" - a play on words of 'crazy'. For the advertisement, I sourced a video of someone being tempted by the donut, to signify the craziness these donuts induce! I chose music with a suspenseful drum and celebratory exclaims to accompany it appropriately!
Like what you see?
Check out more of my work!
Theatre Posters
Promotional posters for drama productions at Sussex University
Branding
Instagram feed and logo designs for accounts I have managed
Campaigns
Social media design and strategy for a campaign I have led.
Video Marketing
Creative direction and editing for companies and brands.
Email me
rachelnielsen99@gmail.com
Let's Create Together
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Instagram Branding
4.48 Psychosis is a production presented by
Sussex University Drama Society.
+ Developed uniform blog graphics for all members of the cast
+ Designed logo that reflected the nature of the production
+ Designed the poster which was plastered across campus
+ Maintained a cohesive aesthetic for all
P.S.
I designed this logo!
ISF is a society at the University of Sussex which ran a campaign in 2021 to call for the Student Union to address the awarding gap of International Students.
+ Designed, scheduled, and posted content to increase presence and engagement
+ Created strategy which invited user generated content. This led to increased campaign awareness.
The campaign lasted three weeks and we won the referenda with 968 votes for YES.
VIDEO MARKETING
P.S.
I designed this logo!
PPI Brighton is the Indonesian Student Association based in Brighton. They needed a marketing video to promote their website launch.
+ Collaborated in a team to research common topics of confusion related to moving to England as an Indonesian
+ Demonstrated effective time management to coordinate and execute filming and editing in time for the website launch
+ Confidently narrated in the video to invite engagement and boost viewer retention
+ used editing software to edit and finish video projects and created motion graphic elements to enhance them
DIANTARA is an online second-hand store, releasing items as part of curated capsule collections. Based in Copenhagen.
+ filmed videos for instagram reels to showcase the new capsule collection
+ utilised trending audios to increase brand awareness on social media
+ used editing software to edit and finish video projects and created motion graphic elements to enhance them
@intersoc.sussex
Intersoc is a group of students who promote interdisciplinary, community & sustainability projects within established societies at the university.
+ collaborated in a team to create a video campaign for sustainability week, encourage students to use Ecosia web browser
+ developed the project by sourcing stock footage, recording the narration, and editing the video
Email me
rachelnielsen99@gmail.com
Let's Create Together
Follow me
Connect with me